Southern Cross Austereo is expanding the capabilities of its AdTech Hub for its LiSTNR platform,
LiSTNR has grown from a streaming platform into an integrated audio ecosystem encompassing live radio, podcasts, music, news, sport and entertainment.
John Kelly, interim CEO of Southern Cross Media Group, said the platform's early investment was delivering results.
“Our early investment in premium content, technology and data is paying off, and the success reflects the strength of that strategy and team,” said Kelly.
SCA launched the LiSTNR AdTech Hub in March 2024, delivering advanced campaign management, measurement and cross-channel optimisation built on its first-party audience data.
The hub is now entering its next phase with Precision+, an AI-powered tool built on first-party data to deliver deeper audience intelligence, real-time optimisation and smarter digital audio strategies.
The AdTech Hub is also expanding its Dynamic Creative Optimisation capability, leveraging first-party and advertiser data matching through privacy-first clean room solutions.
LiSTNR is expanding its influencer offering through the Influencer Extender, powered by Fabulate.
The tool integrates audio, social and PR into holistic campaigns, combining SCA talent with Fabulate's AI-powered platform to identify and activate relevant creators at scale.
Brands can now engage more than a million potential micro-influencers beyond traditional audio audiences.
The platform is also testing video formats across multiple podcast creators. In recent tests, campaigns combining host-read ads with video content delivered more than 4,300 incremental organic reach across multiple platforms.
Olly Newton, executive head of LiSTNR commercial, said the platform's expansion signalled its next phase of growth.
"LiSTNR has revolutionised the way digital audio advertising campaigns are planned, optimised and delivered, and SCA continues to lead the market with both content and advertising technology capabilities," said Newton.
"As we look ahead, LiSTNR's expansion into multi-format audio, video, creator-led content and influencer collaborations signals our next phase of growth, extending beyond audio to connect with audiences wherever they are, in the formats that suit them best."
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