SCA unveils new sales leadership team

Tayla Foster
By Tayla Foster | 28 June 2022
Andrea Salmon

SCA chief sales officer Brian Gallagher has announced a new sales leadership team and structure to offer market-leading advertising content solutions across radio, digital audio and podcasts and creative services.

Andrea Salmon has been appointed national head of radio sales. Salmon was previously head of radio sales in Melbourne, a role she has held for  six years.

Her 20-year media career includes senior sales management roles with Pacific Magazines and Bauer Media.

Dan O’Callaghan is the new head of digital audio sales and was previously national sales manager at SCA. His new role reflects the growing importance of the digital audio function at SCA.

O’Callaghan has worked in the radio industry for 12 years and has worked in sales and strategy roles at ARN, Macquarie Radio Network and Commercial Radio Australia, as well as with media agencies MEC and Carat.

Trevor Crook joins the sales leadership teamas head of client services and partnerships. This follows the decision to group all SCA creative services and partnerships functions under a new pillar called the National Client Services and Partnerships Team.

Crook, who was previously national head of sport and partnerships, has had 20 years’ experience in the media industry, including sales management roles with Nine and Sports & Entertainment Ltd, and was also head of investment at Mindshare.

The new division will see some new roles under Crook’s leadership including:

• Luke Parsons becomes national head of The Studio.
• Kim Norman becomes head of premium podcasts and was previously head of commercial – Podcast and Partnerships.
• Matt Dickson becomes head of client Cceative reporting to Parsons. 
• Abi Wallis, head of sales Insights & campaign strategy, brings her sales insights team into the national client services and partnerships team.

Gallagher said: “I am exceptionally proud that we have a deep pool of incredible talent to draw from for the new national sales leadership team.The new structure supports high levels of accountability and focus whilst creating seamless and simple access to Australia’s best audio content for our clients and business partners."

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