Olly Newton.
Broadcaster SCA has unveiled LiSTNR Precision Plus, a digital audio advertising product allowing more targeted audio campaigns.
The product, due to launch in October, combines AI with first party data signals from both LiSTNR and brands to deliver real-time optimisation.
"LiSTNR Precision Plus is not just an evolution - it's a revolution in how digital audio campaigns are planned, delivered and optimised," said Olly Newton, executive head of LiSTNR Commercial.
"With real-time data, AI-powered targeting, and a platform built in Australia for agencies and advertisers, purpose-built for local market trends, we're giving brands the tools to make every advertising dollar work harder."
The LiSTNR AdTech platform launched 18 months ago and has delivered multiple campaigns. SCA has continued to focus on making every advertising dollar work harder.
"Our ability to deeply understand audiences and dynamically reach them is transforming the marketing funnel," said Newton.
"LiSTNR Precision Plus redefines what's possible in audio advertising, delivering measurable results and real-time intelligence at scale."
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