Broadcaster SCA today laucnhed LiSTNR, a curated and personalised free app offering radio, podcasts, music and news.
LiSTNR has been three years in development and follows extensive research into consumers’ evolving audio habits and needs.
The app consolidates all of SCA’s existing digital audio plus a huge range of new premium content.
LiSTNR is available across devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV.
Signed in users to LiSTNR create a large scale known audience, enabling dynamic ad targeting, based on demographics and behaviour, offering brands unique audio advertising and partnership opportunities.
“The number of Australians accessing digital audio has doubled since 2016 and is projected to reach 80% of Australians by 2024*. LiSTNR will provide a personalised listening experience that easily enables consumers to discover a new world of premium, relevant audio that is live and on demand,” says SCA CEO Grant Blackley.
“LiSTNR will be a primary generator of listening data, allowing SCA to provide an unrivalled, deep understanding of our audience.
"We now have the ability to deliver a valuable, targeted audience at scale for advertisers. And this is just the start. LiSTNR will continue to expand its content offering with the development of new and original premium content, along with exciting partnerships to be announced soon, making LiSTNR the new audio destination for all Australians.”
LiSTNR will house more than 100 premium original local, national and global podcasts. This podcast suite features content from trusted household names such as Hamish Blake, Andy Lee, Mark Howard, Gary Mehigan, Tom Tilley, Adam Shand, Cass Dunn, Dylan Alcott, Christopher Pyne, Rosie Waterland, Sarah Wilson and more.
This content portfolio will continue to expand over the coming months. A selection of premium PodcastOne US titles will also be available on LiSTNR and promoted on SCA’s media assets, as SCA continues its agreement PodcastOne US.
LiSTNR will feature SCA’s unparalleled depth of digital content including live radio streams, radio podcasts and digital music stations via its Hit and Triple M networks.
Featuring some of Australia’s highest profile talent including Carrie Bickmore, Tommy Little, Dave ‘Hughesy’ Hughes, Ed Kavalee, Erin Molan, Mick Molloy, Marty Sheargold, Fifi Box, Brendan Fevola, Lawrence Mooney, Jess Eva, Basil Zempilas, Rebecca Morse, Anthony ‘Lehmo’ Lehmann, Andrew ‘Cosi’ Costello, Stav Davidson, Abby Coleman and Matty Acton.
LiSTNR will also include must-listen radio sports shows such as the Triple M Saturday Rub (AFL), the Rush Hours and the Triple M Sunday Sin Bin (NRL) - all featuring super stars of their games.
Exclusive to LiSTNR, SCA is introducing an expanded music offering with 15 all-new linear music live streaming channels, catering for a diverse array of moods and genres.
LiSTNR will feature four new weekly music podcasts that are available on demand with full music tracks. Leading the line-up will be musician Linda Marigliano, who will create a brand new music show called ‘The Spin’ featuring the best newly released music from around the world.
The app will also provide a new on demand audio News and Info service. Initially it will include hyper local news and sport reports across 15 regions and 34 towns in Australia, a new CrimeWatch weekly report in four key markets and The Locals’ Guide – a purpose built events guide.
Extensive external research by SCA iQ of 2,500 Australians over three years focused on user experience and audio consumption, identified a number of key consumer personas, known as LiSTNR Vibes, that enable a targeted buying and marketing approach for LiSTNR.
A comprehensive marketing campaign, using the theme Open Your Ears on owned and digital media will drive consumer adoption, and launches nationally next week.
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