SCA shares drop on the end of its Nine affiliate deal

Chris Pash
By Chris Pash | 12 March 2021
 

Shares in SCA fell following news that Nine Entertainment would not be renewing its affiliate deal with the regional broadcaster.

SCA shares fell by as much as 20% before closing on Friday at $1.98, down more than 10%.

The company told the ASX it was informed this morning that Nine will not extend the current regional television affiliation agreement beyond its current expiry on June 30.

SCA has broadcast Nine’s metropolitan free-to-air television content into the three aggregated markets of regional Queensland, Southern NSW and regional Victoria since July 2016.

The regional broadcaster now "looks forward to discussions in coming weeks with Network Ten" to establish a new affiliation in regional Queensland, Southern NSW and regional Victoria.

Nine announced a minimum seven-year deal with WIN to broadcast Nine’s metropolitan free-to-air television content from channels 9, 9Go, 9Gem and 9Life into markets including Tasmania, regional Western Australia, Victoria, Queensland and Southern NSW.

sca share price march 12 2021

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