SCA’s radio audiences go digital and listen longer

Chris Pash
By Chris Pash | 6 August 2020
 

SCA’s audiences have embraced digital radio platforms and are listening longer and more often, according to July numbers showing 10.1 million listening hours for the month, an increase of 30% on the same month last year.

Live radio streaming of Hit and Triple M increased by 20% year on year to 1.1 million listeners and catch up radio jumped 80% to 3.5 million downloads.

Smart speakers also are an increasingly popular, reporting 2.1 million listening hours in July, up 69% year on year, and an average session duration of 2 hours and 20 minutes.

PodcastOne Australia’s original podcasts have also reported record listening growth, rising 155% from March 1 to July 31.

In July:

  • 8.5 million active live radio streams, up 36% year on year, with 10.1 million total listening hours, up 30% year on year
  • Total listening hours on mobiles and tablets is up 12% year on year, desktops up 10% and smart speakers are up 69%
  • There were 316,000 downloads of SCA Smart News in July, up 95%^ month on month
  • Triple M’s annual No Talk Day on 1 July saw live streams increase by 53% year on year and a 42% jump in listeners
  • SCA's PodcastOne Australia listening was up 155% from March to July.

“Live radio streaming and catch up radio podcasts have continued to grow, despite COVID-19 restrictions easing, and are now firmly a part of people’s daily routine," says SCA chief cales officer, Brian Gallagher.

"Smart speaker listening is also showing remarkable growth, with almost a quarter of SCA’s audience owning a smart speaker and showing enviable time spent listening.

"Digital audio growth in radio and podcasting is set for a big year as more listeners tune into Hit and Triple M, more often and for longer than ever before."

 

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