SCA’s live radio streaming of Hit and Triple M stations has hit another record.
The broadcaster reports a 42% increase in May live radio streaming compared to the same month last year, and was up 3% on April, to reach 1.3 million listeners.
“We expected live radio streaming and catch up radio podcasts to increase during lockdown with people working from home, but what we have found is that live radio streaming has become part of people’s daily routine," says chief sales officer Brian Gallagher.
“The trend to listen across a range of devices continues to grow. Audio has proven to be a key companion choice as we move back into more normal routines.”
Catch up radio podcasts also had a huge May, rising 47% with 3.4 million downloads of popular Hit and Triple M shows.
Smart speakers also are a popular choice for listeners, reporting 2 million listening hours in May and an average session of 2 hours and 10 minutes.
SCA audiences continue to grow as they listen for longer, with a 30% increase in reach and 47% jump in total listening hours per month.
Record breaking:
- 9.1 million active live radio streams, up 38% year on year, with 10 million total listening hours, up 30% year on year.
- Live radio streaming on mobiles and tablets is up 18% from March to May and smart speakers are up 21%.
- More than 14,000 listeners tuned into Hit’s Virtual Trivia weekly games, hosted by Hughsey and Ed, with 670,000 questions answered.
- Listeners have loved the return of their footy fix on Triple M, with Rush Hour reporting 530,000 downloads, The Rub 325,000 downloads and Triple M Rocks Footy at 200,000 downloads during May.
- Social video views across Hit and Triple M have jumped 300% year on year.
- SCA PodcastOne Australia podcasting downloads are up 127% from March to May. The month of May saw the biggest download month for PodcastOne Australia since its launch in 2017. Hamish and Andy and The Howie Games recorded their biggest month of downloads ever.
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