Ben Dillon-Smith. Credit: QMS.
QMS has appointed Ben Dillon-Smith creative director, a new role aimed at expanding in-house capabilities across digital out-of-home.
Reporting to chief marketing officer Tennille Burt, Dillon-Smith will lead creative strategy through QMS’ internal team, QUBE, working alongside sales, strategy and marketing.
He joins from broadcaster SCA, where he spent more than a decade, most recently as creative lead and content specialist across 2DayFM, FoxFM and the Hit Network. He also served on the senior leadership team.
“I’m excited to be joining QMS at such a dynamic time for the business and the OOH industry as a whole,” Dillon-Smith said.
“Outdoor has never been more relevant or exciting, and QMS has built a reputation for pushing the creative boundaries in Australia through its growing digital network.
“I am energised by the team’s innovative approach to all things OOH and beyond, and look forward to working with them alongside our clients to deliver outstanding creative campaigns that really connect with audiences.”
A former freelance creative producer, Dillon-Smith has worked on campaigns for Samsung, NRMA, SBS, McDonald’s, Woolworths, David Jones and AAMI.
His broader experience spans TV, film, radio, podcasts, digital and experiential.
“I’m delighted to welcome Ben at such an exciting time for our business,” Burt said.
“QMS has built a strong reputation for delivering innovative and effective creative solutions for brands and Ben’s addition will complement and extend this work, helping us elevate our offering even further for greater impact and cut through for our clients’ campaigns.”
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