SCA's Andrea Salmon jumps to Nine

By AdNews | 1 November 2023
 
Andrea Salmon.

SCA's Andrea Salmon has moved to Nine to be director of sales - Melbourne.

She will have responsibility for Nine’s metro, regional, streaming and on-demand TV, radio, print and digital publishing teams. 

“Nine has the most senior media sales team in Australia, we are obsessed with attracting the most innovative leaders in the market and there is no one better than Andrea. There isn't a more perfect person in the country for this massive role,” says Michael Stephenson, Nine’s chief sales officer.

Salmon says the media industry is constantly evolving and innovating to deliver clients even better outcomes and Nine is at the forefront.

"I’m very excited to join the incredible team at Nine and to represent their unparalleled line up of media assets."

Salmon starts on January 22. She takes on the position previously held by Sam Brennan, who has taken on a new role as director of strategic partnerships - retail media. 

At SCA, she is being replaced by Luke Minto as national head of audio sales.

Minto, who joined SCA in September as head of regional sales strategy, was previously with Nova Entertainment as group commercial director Australia.

He spent 19 years with Nova, most recently as group sales director and was also general manager of Nova 96.9 and Smooth 95.3. 

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