Stephen Haddad.
Credit: SCA.
Southern Cross Austereo (SCA) has announced a new two-year partnership with Orange Sky and Diabetes Australia as part of its flagship charity program, SCA Embrace.
Orange Sky and Diabetes Australia will receive significant in-kind advertising campaigns, strategic support, and consumer insights across SCA’s radio and digital platforms.
SCA employees will also be encouraged to contribute through volunteering opportunities, community initiatives, and advocacy support.
“We believe in the power of media to create meaningful impact," said Stephen Haddad, SCA chief operating officer.
"Orange Sky and Diabetes Australia are both delivering vital support to Australians at critical moments in their lives, and we’re proud to welcome them as our SCA Embrace charity partners for 2026–2027. Through SCA Embrace, we’re able to amplify important conversations, increase awareness and help connect communities with the support they need.”
Orange Sky launched in 2014 as the world’s first free mobile laundry and shower service.
It has 83 services across 55 locations in Australia, staffed by volunteers who support people experiencing homelessness or hardship.
“Homelessness and hardship is a reality that can impact anyone," said Lucas Patchett, Orange Sky co-founder and CEO.
"A rental increase, an unexpected expense or the loss of employment is sometimes all it takes for someone to fall on tough times. As cost-of-living pressures continue to rise, we’re seeing more Australians — many for the first time — reaching out to us for support, and we’ve never been more in demand."
“We are incredibly excited and proud to be named one of the 2026–2027 SCA Embrace charity partners. This partnership will help amplify conversations about homelessness and hardship and strengthen the impact of our services across the country."
Diabetes Australia launched in 1937 to support people living with, and at risk of, diabetes.
“Every five minutes an Australian is diagnosed with diabetes, yet community awareness of the risks and symptoms remains low, and widespread misinformation continues to fuel stigma and discrimination," said Justine Cain, Diabetes Australia Group CEO.
“We are grateful for the opportunity that SCA’s Embrace partnership presents. Increasing access to accurate information about diabetes will have a positive impact across the community, and we’re excited to work with SCA to help drive greater understanding and support for Australians living with diabetes."
SCA Embrace launched in 2016.
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