SCA, Network 10 sign podcasting deal

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 8 December 2021
Credit: Juja Han

SCA and Network 10 have announced a multi-year partnership for podcast co-production and disruption on the radio network’s LiSTNR app.

The agreement will see existing Network 10 podcasts housed exclusively on the LiSTNR app. This includes podcasts such as The Professor and the Hack with Hugh Riminton and Peter Van Onselen, Short Black with Sandra Sully, Australian Survivor: Talking Tribal, and Where’s William Tyrrell?.

The LiSTNR team will also collaborate with Network 10 on new co-productions from 2022, including a weekly football podcast in conjunction with the network’s A-Leagues broadcasts.

The new co-produced podcasts will have a concurrent TV broadcast and audio on demand launch.

“Our partnership with Network 10 expands on our existing regional television affiliation agreement as we jointly explore avenues to invest in new and existing audio on demand offerings,” says SCA CEO Grant Blackley.

“From existing to future franchises, we aim to provide a multi-platform video and audio offer to our broad and expanding audiences. This is a unique and exciting approach and one that complements the LiSTNR suite of content.”

SCA will provide editorial, hosting, distribution, and sales representation across all existing and new Network 10 podcasts.

“This agreement further demonstrates the ongoing collaboration between Network 10 and SCA which only serves to strengthen our services and offerings,” says Jarrod Villani, chief operating and commercial officer and executive vice president, ViacomCBS Australia and New Zealand.

“The addition of our compelling and popular podcasts, including Where’s William Tyrrell? and Short Black, housed on LiSTNR ensures they are now available on a platform which offers an unparalleled depth of digital content.”

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