SBS has extended its exclusive free-to-air broadcast rights for the Tour de France Femmes avec Zwift until 2030.
The Tour de France Femmes avec Zwift began in 2022 and has grown over its first four editions, prompting SBS to extend its original four-year agreement with the Amaury Sport Organisation (A.S.O) by another five years.
Olympic road cycling champion Grace Brown announced the deal at SBS’s 2026 Upfronts in Sydney today.
“This is a major milestone. This is history,’’ she said.
“We are honoured to shine a national spotlight on the women’s peloton - the power, the grit, the drama - and deliver it to living rooms across the country.”
SBS Director of Sport Ken Shipp said SBS has broadcast many of the biggest Australian and international road races.
“We always believed the Tour de France Femmes avec Zwift would resonate with our audience, and we’re proud to have supported its growth over the past four years,” he said.
“The way it’s tracking, it’s clear the Tour has enormous potential and is on course for lasting, meaningful success. We’re excited to continue bringing women’s cycling to an appreciative and growing audience.”
SBS has also extended its broadcast agreement for La Vuelta Femenina by Carrefour.es through to 2030.
A.S.O media and partnerships director Julien Goupil said SBS has been a partner for more than 35 years.
“This extended broadcast of the Tour de France Femmes avec Zwift and La Vuelta Femenina by Carrefour.es is excellent news for women’s cycling, further strengthening the growth of the sport,” he said.
“This initiative complements SBS’s ongoing commitment to cycling in general, reaffirming their role as one of the most valuable partners of the Tour de France and the cycling community as a whole.”
More than 100 million hours of the 2025 Tour de France Femmes avec Zwift were watched across 50 European countries. In France alone, nearly 26 million viewers tuned in, up 42% from the previous year.
In Australia, SBS reached a Total TV audience of 1.8 million for the 2025 Tour de France Femmes and grew third-party platform views by 99% year-on-year, reaching 11.7 million.
This agreement rounds out a winter lineup of global sport on SBS next year, including the FIFA World Cup, Tour de France, and Tour de France Femmes avec Zwift, all airing live and free on SBS and SBS On Demand across two action-packed months.
Fans can tune in from 11 June when the FIFA World Cup 2026 starts its five-week run to the final on July 19. The Tour de France kicks off in Barcelona on 4 July and finishes in Paris on July 26. The Tour de France Femmes avec Zwift begins in Lausanne on 1 August and wraps up in Paris on August 9.
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