KING & CONQUEROR.
SBS is launching a restart, pause and rewind function on live television on the SBS On Demand platform.
This will be done in time for the FIFA World Cup 2026, when SBS will stream all 104 matches from Canada, Mexico and the US across both linear TV and SBS On Demand.
"We are very proud that SBS On Demand has long been the top-rated Australian streaming app,” said Jane Palfreyman, acting managing director SBS.
“Today we commit to driving that consumer experience to new levels with the introduction of restart, pause and rewind functions for all video streamed on the platform from next year.
“We will introduce these features in time for the FIFA World Cup 2026™, along with a commitment to stream all 104 matches in full HD across both linear and digital. This will be a World Cup like no other and we want the viewing experience to reflect this.”
The national broadcaster has also announced it will launch three dedicated FAST (free ad-supported streaming TV) channels to SBS On Demand; The Cook Up with Adam Liaw, as well as current affairs programs Insight and Dateline.
The public broadcaster also confirmed it would bring podcasting to the SBS On Demand platform in 2026, with an expanded video podcast offering.
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