SBS scores big brands for 2018 World Cup broadcast

Josh McDonnell
By Josh McDonnell | 30 May 2018
The Fifa World Cup will contribute to a lift in global ad spend [Image:]

Adidas, TAB, Hyundai, Hisense and Mitre 10 are among the SBS broadcast partners revealed for the 2018 FIFA World Cup Russia.

As the official broadcaster of the World Cup, SBS will present the match of the day, every day, throughout the tournament along with highlights from every match. They'll all be live and free.

SBS is presenting the World Cup in partnership with Optus Sport, which is yet to reveal its partners.

SBS Media director of sales Adam Sadler says football is a sport that unites all Australians and the response to the FIFA World Cup has been "extremely positive".

"It’s fantastic to have TAB, Hyundai, Hisense, Adidas and Mitre 10 join SBS for what will be the biggest sporting event in 2018," Sadler says.

"We have been working with these brands for many months to ensure we can deliver truly integrated partnerships that provide real value and cut through across our multi-platform coverage”.

Australians will be able to what the tournament on television and online via the official FIFA World Cup app, The World Game online, and SBS On Demand.

Fans will also be able to listen to all 64 matches of the World Cup on SBS Radio, where match commentary will be aired in up to three languages simultaneously; those being English and in languages of the teams competing.

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