Cumulative Total TV reach for SBS's FIFA World Cup 2026 broadcast has hit 16.2 million, three weeks into the tournament.
The team's final group match against Paraguay last week became the most-watched World Cup match on SBS, reaching 4.84 million on Total TV, closely followed by the 4.75 million who tuned in to their opening game against Türkiye on 14 June.
Almost 4 million fans then watched the Socceroos play Egypt in Saturday's knockout match, with SBS recording a Total TV average audience of 2.2 million, 46% tuning in through SBS On Demand.
The post-match program attracted 2.47 million viewers and the pre-match drew more than one million.
World Cup matches have consistently ranked in the top ten programs of the day since the tournament began on 12 June, with 46 live matches reaching more than one million viewers each.
The broadcast has ranked number one on VOZ daily ratings in the 16-39 age group for 23 of the last 25 days.
Online engagement has followed with SBS Sport's social media platforms recording more than 979 million video views and 1.1 billion impressions across Facebook, Instagram, TikTok, X and YouTube.
"One of the things that has always made the FIFA World Cup so special is the way it brings people together," said Ken Shipp, SBS director of sport.
"Australians embraced the Socceroos' campaign, but they have also continued to follow the tournament because the FIFA World Cup has a unique ability to bring Australians together through football, regardless of the team they are supporting.
"It's also a chance to celebrate the many cultures and communities that make Australia such a diverse nation.
"SBS has been proud to share that experience with Australians for the past 40 years. The knockout rounds have already produced some remarkable football, and with the quarter-finals about to begin, the tournament is building towards a thrilling finish."
Hyundai, Hisense, Macca’s, Rexona, bet365, Commonwealth Bank and Youi are commercial partners of SBS’s broadcast of the FIFA World Cup 2026™.
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