James Taylor.
Outdoor media player oOh!media has appointed James Taylor CEO.
The managing director of SBS, who replaces Cathy O’Connor, is expected to join oOh! in late 2025 to /early 2026.
He has previously held senior leadership roles at Deloitte, British Telecom and the Australian Broadcasting Corporation.
Taylor’s base salary will be $1,344,000.
“I’m thrilled to be joining oOh! at such an exciting time for the business and the OOH sector, the fastest growing sector in the Australian media landscape,” Taylor said.
“I look forward to bringing my experience working in diverse media organisations to oOh!, as well as working collaboratively with the board and management team to supercharge the delivery of our strategy for the benefit of our customers, people and shareholders.”
oOh!media in May reported strong advertising revenue growth in the March quarter with more upside ahead.
The company posted total revenue growth of 13%, with Australian media revenue was up 16%.
The company said the June quarter is expected to be similar, with an improved share of the advertising market.
Taylor had served 13 years at the public broadcaster, the last seven years as managing director.
“It’s been a privilege to lead SBS and work alongside such a talented and committed team," he said.
"I’m incredibly proud that today we’re reaching the biggest audiences in our history, producing more original local content than ever, and doing it with a credibility we’ve earned, not claimed."
Acting SBS chair Christine Zeitz said Taylor had been an outstanding leader, delivering a world-class digital transformation at a challenging time for the industry, implementing an end-to-end multilingual strategy for all our content, and embedding First Nations storytelling including through a transformative Elevate Reconciliation Action Plan.
"SBS On Demand is the highest rated Australian app on the Apple and Android app stores, last year SBS was named as Australia’s most trusted news, and SBS currently enjoys the highest total revenues in its history," Zeitz said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.