Image: Savi Communications/Ena Pelly
Savi Communications has been appointed to handle media and performance marketing for Ena Pelly, its first client in fashion e-commerce.
The appointment follows a competitive pitch process.
Savi’s performance marketing team, led by head of media and performance marketing, Alana Codey, leveraged experience across industries including property, hospitality, sports nutrition, medical, and the arts to secure the win.
“We’re really looking forward to working closely with the Ena Pelly team and exceeding their expectations when it comes to their media and performance marketing requirements,” said Codey.
“Our capacity within the performance marketing team has recently grown and we’ve been able to attract new staff with expertise in e-commerce."
“Combined with our proven experience in all aspects of marketing across varying industries, we were able to provide a unique perspective on Ena Pelly’s business and are very excited to be adding a new service to our capabilities.”
Savi founder and director Michelle Savona said the agency’s in-house design and web capabilities allowed for rapid campaign adjustments.
“Our performance marketing team has direct access to the design team, we can turn around those updates really quickly if required. We create one source of truth and report this to our clients which builds trust, keeps everyone on the same page and we become an extension of their team,” she said.
Founded in 2014, Ena Pelly has grown from a South Melbourne Market stall to a national brand with plans for international shipping.
Digital marketing manager for Ena Pelly, Lizzie Hunter, said Savi’s pitch demonstrated a clear understanding of the brand and market conditions.
“We were pleased to have secured their services for the foreseeable future,” said Hunter.
“Our brand is continuing to evolve and to have the support of Savi through this period of continued growth is something we’re excited to have supporting the business.”
The appointment is effective immediately.
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