Sarah Proudfoot
Sarah Proudfoot has been appointed chief executive officer of the Australian Competition and Consumer Commission (ACCC).
Proudfoot started with the ACCC in 2005 when she joined the agency’s Infocentre. She was appointed executive general manager of the ACCC’s National Anti-Scam Centre in August 2024 and has been acting chief executive since February 2025.
“I am confident that with Sarah’s contribution as CEO leading our capable people, our agency will continue to deliver important outcomes for the Australian economy and community,” ACCC chair Gina-Cass Gottlieb said .
Proudfoot said that one of the many things she's loved in her time at the ACCC is that the work makes a difference to people’s lives every day.
"It is a significant responsibility and privilege to take on the role of CEO and to work with Commissioners and our talented, dedicated team in the interests of consumers and protecting competition across our economy,” Proudfoot said.
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