Managing partner of Tumbleturn Marketing Advisory, Jen Davidson, said Baskerville’s expertise aligned with the changing marketing landscape. Image: Tumbleturn Marketing Advisory
Tumbleturn Marketing Advisory has appointed Sarah Baskerville to head its Melbourne operations, joining as the firm’s third partner.
Managing partner of Tumbleturn Marketing Advisory, Jen Davidson, said Baskerville’s expertise aligned with the changing marketing landscape.
“We’re seeing strong demand from marketers recalibrating their operating models, how they structure their agency village and embed AI into operations,” Davidson said.
“Sarah brings the commercial lens essential for this evolution.
“Her proven transformation track record makes her perfectly positioned to lead our Melbourne offering and help clients bridge the gap between marketing strategy and operations.”
Baskerville said marketers have an opportunity to drive business growth at the board level.
“I've long admired Tumbleturn's work helping marketers make that shift, so joining felt like a natural evolution of my work leading integrated marketing, organisational and cultural change,” she said.
Baskerville joins Davidson and Dan Johns, who has been with Tumbleturn for three years.
Johns is the former CEO of Ikon, COO of IPG Mediabrands Australia and managing partner at Havas Media Australia.
“Our combined marketing, digital, tech, media and publishing backgrounds deliver advice that creates immediate traction and competitive advantage,” he said.
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