Santa takes on synchronised swimming in Aldi's 2020 Christmas ad via BMF

Paige Murphy
By Paige Murphy | 9 November 2020

Aldi Australia has released its hero 2020 Christmas ad, via BMF Australia, giving Australians exactly what they need after this year - a little dose of fun.

The campaign, Go Full Christmas, celebrates the idea that Australians have earned the right to go “full-fun” for this year’s festivities. 

The eight synchronised swimming Santas is another gift in Aldi's Christmas sack - following its long-standing tradition of showing Santa enjoying a truly Aussie Christmas.

Previous escapades from the man-in-red have included surfing with ham and an outback Christmas.

“The world seemed in need of a ridiculous escape, so it felt like a good time to reveal Santa’s hidden talents," say BMF creative directors Dantie van der Merwe and David Fraser.

Aldi Australia director of marketing Mark Richardson says he hopes this year’s ad makes Australians smile, as it’s really about creating a Christmas full of fun and energy to wrap what has otherwise been a tough year.

“We want all Australians to have something to look forward to this festive season regardless of their budget. This year, it is more important than ever that we showcase our high quality, low priced Christmas range as customers look for value after what has been a challenging year,” Richardson says.

“We think Aussies are really going to embrace going 'full Christmas' for 2020, and we can help Australians do that for the highest quality at the lowest prices. Our eight Santas all agree, an Aldi Christmas is on the menu this year!”

The integrated campaign has launched with brand films running on TV and longer formats running online, supported by radio, OOH, catalogue, in store POS, website and social.

The campaign will also live across a series of 15-second retail spots.

Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Creative Team: Emily Field and Kiah Nicholas
Designer: Matthew Hughes
Chief Strategy Officer: Christina Aventi
Group Strategy Director: Kinga Papp
Senior Strategic Planner: Kellie Box
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Senior Account Director: Hayley Basham
Account Manager: India Gates
Account Executive: Flora Fraser
Head of TV: Jenny Lee-Archer
Agency Producer: Claire Seffrin
Director: Hamish Rothwell
Production Company: Good Oil
Executive Producer: Juliet Bishop
Producer: Tracey-Lee Permall
Post Production: Blockhead
VFX Supervisor: Jesse Meha
Editor: Lucas Baynes, Arc Edit
Sound Production: Rumble Studios
Music Supervision – ‘Skwod’: Trailer Media
Composer: Elliott Wheeler, Turning Studios
DOP: Geoffrey Simpson
Production Company: Bantam
Content Director: Al Moore
Art Buyer: Basir Salleh
Photographer: Tom Wholohan
Producer: Audra Diciunas and Georgie Lineham
Head of Retouching: Rhiannon Jansma
Production Director: Julie Sorrell

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