Credit: Sydney Zoo
Sydney Zoo has appointed northern beaches independent agency Sandbox Media to handle its digital and above-the-line media planning and buying, following a competitive pitch.
Michelle Rowling, head of marketing and sales at Sydney Zoo, said the zoo had confidence in the agency's experience in the attractions and ticketing sector.
"Sydney Zoo is truly elated to be working with Sandbox Media for all digital and ATL media planning and buying," she said.
"As proven leaders with decades of success across a diverse range of industries, especially in the attractions and ticketing space, we have the utmost confidence in their abilities.
"The team at Sandbox Media are longstanding, highly engaged, deeply passionate and incredibly professional. We know that they will deliver outstanding results and help us drive the next chapter for Sydney Zoo."
Paul Brennan, managing director of Sandbox Media, said the agency had moved quickly to shape a data-led strategy for the Western Sydney attraction.
"Sydney Zoo is a brilliant Australian success story and a true Western Sydney landmark, it's a great win for the agency. The chance to work with a brand delivering genuinely immersive, family-first experiences is right up our alley," Brennan said.
Sandbox Media, founded in 2010, is also a founding member of Independent Media Agencies Australia.
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