Luke Sullivan, Kevin Foong and Kath Colreavy. Credit: Sandbox Media
Sandbox Media has been appointed to the media account for funeral services provider InvoCare.
Sandbox Media chief executive Luke Sullivan said the breadth of InvoCare’s business was a key attraction.
“InvoCare is an incredible Australian business, and it’s a great win to be appointed to their account,” Sullivan said.
“The portfolio of three national brands and 47 state and local brands is extensive, and when you also combine the pets and parks businesses, it really is an exciting and dynamic organisation to work with.”
Sullivan said the agency had already developed a data-led strategy spanning local and national activity.
“We’ve been able to get deep into the data and develop a strategy that complements hyper-local through to national brands and will drive meaningful results,” he said.
“Their dedication to honouring lives and celebrating memories is evident in everything they do, and we’re looking forward to the journey together.”
InvoCare head of marketing Kevin Foong said the agency’s approach aligned with the company’s focus on supporting families.
“Sandbox Media brings a fresh perspective and deep expertise that aligns perfectly with our mission to support families at a pivotal time in their lives,” Foong said.
“Their ability to combine data-driven insights with creative thinking ensures we can honour lives and celebrate memories for generations, while delivering outstanding service across our national and local brands.”
“We’re excited to partner with a team that understands the importance of both national scale and local relevance, and we look forward to building on this momentum together.”
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