Samsung's high-tech stadium seats put Wallabies fans in the hot seat

Rosie Baker
By Rosie Baker | 24 July 2014

Samsung has invented the SlideLiner – a moving set of stadium seats that promises to bring four Wallabies fans closer to the action than ever before as part of an activation to support its sponsorship of the team.

The four person ‘couch’ sits on an 80 metre track between the grandstand and the pitch during the Castrol Edge Rugby Championship. It moves along the field of play to follow the game in real time. It means fans won't miss a thing.

The SlideLiner is also jam-packed with Samsung tech so that the lucky four fans can take photos of the enviable view and share them on social.

SlideLiner is a multi-million dollar activation for the brand and fans can win a seat on the SlideLiner when they buy a Samsung Smart TV before 30 September. Places will be drawn for three matches.

The next best thing is watching the game on a Samsung Smart TV, reckons the purveyor of said smart TVs.

Wallabies players Adam Ashely-Cooper, Nick Phipps, James Slipper, Tatafu Polota-Nau and ex-Wallaby Nathan Sharpe all star in a TV ad to promote it and sell its latest range of high tech TVs.

Arno Lenior, Samsung chief marketing officer, said: “No matter what someone’s passionate about, whether it be sport, movies or reality TV, Samsung’s Curved UHD LED televisions deliver incredible picture quality to create an immersive viewing experience for them to watch their favourite content. With this in mind, Samsung created the SlideLiner as a different way for passionate Rugby fans to experience the game live from the side of the field.”

Samsung is also running a campaign that includes ads, experiential, social, PR and digital alongside the promotion and the brand will be demonstrating the SlideLiner for free at consumer events in Sydney throughout August.

John Nicholl, general manager of commercial and marketing at ARU, said: “The Samsung SlideLiner is an incredibly innovative sponsorship leverage campaign that will generate excitement and drive Rugby fans to get involved in this terrific promotion. Samsung is at the forefront of driving unique customer experiences through their product range and now is bringing that innovative thinking to action with an incredible match experience for some lucky Wallaby fans.”

The stadium activation was developed for Samsung by Traffik, MCN Sport, Starcom and Edelman.

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