Samsung reviews digital

Pippa Chambers
By Pippa Chambers | 13 February 2019

Samsung is reviewing its digital business, AdNews can confirm.

It's thought the pitch for the business initially kicked off last year with presentations soon to commence.

Agencies thought to be in the mix include Leo Burnette, an agency in the Dentsu Aegis Network, Omnicom's CHE Proximity and Accenture.

Samsung confirmed to AdNews that "no single agency" currently holds Samsung’s digital business in Australia.

"Historically, digital work for the company has been awarded to agencies on a project basis, which is currently being reviewed through a tender process," a spokesperson told AdNews.

Publicis Groupe's 'Power of One' model runs the media account in Australia and this remains unchanged.

As part of a global review, in July last year  Samsung named Leo Burnett as lead agency for its global visual display business (TV) following a review.

Locally Samsung also works with experiential creative agency Imagination. Last year  the agency turned a brand activation at Sydney's Vivid success into its new TV ad. Managing director of Imagination, Antony Gowthorp, said at the time it was "one of most remarkable projects" it has ever been involved with.

AdNews has approached all parties for comment.

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