Samsung has appointed Publicis Groupe to its media account following a competitive review, with creative agency Cheil to retain its creative remit, AdNews can confirm.
“Samsung Australia recognises the efforts of every participating agency in its recent roster review, and can confirm the process has now concluded," Samsung Electronics Australia told AdNews.
"We welcome Samsung’s global media agency of record, Publicis Group to the local agency village; and can confirm Cheil will continue creative work alongside our existing roster that spans a number of disciplines.
"We would also like to extend our gratitude to the incumbent, Clemenger Group, for a successful seven years of partnership, and wish the entire team every future success.“
Incumbent agency Clemenger BBDO announced it was dropping out from the pitch in May, who worked alongside Cheil on the creative account.
The Omnicom agency has handled Samsung’s business in Australia since 2020 as part of a multi-year relationship.
Publicis Groupe also did much of Samsung's global work through Starcom and Leos.
“We’re thrilled to partner with Samsung at a particularly exciting time for both organisations," said Publicis Groupe ANZ CEO Michael Rebelo.
"We look forward to bringing the full power of Publicis Groupe Australia’s connected capabilities to help unlock growth across the entire Samsung Australia enterprise.”
Cheil is not considered an in-house agency.
“We’re thrilled to continue our work with Samsung Australia, as we believe no other agency understands Samsung's business the way we do," said Cheil Australia CEO Marvin Park.
"This is what true partnership looks like."
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