Samsung Ads Australia today announced appointments across marketing, advertising partnerships and insights & analytics.
Brigitte Slattery joins as head of strategic marketing APAC from NBCUniversal where she was the director, marketing and digital APAC. Slattery has a history in television with senior marketing roles at Foxtel, HBO and Network Ten as well as Warner Bros TV.
Slattery: “The definition of TV has changed so much, but being able to reach people at that final moment of content discovery remains invaluable. I would have loved to be client side with this data & technology at my fingertips. I’m excited about switching sides and unlocking the power of Samsung Ads for advertisers."
Luke Carmichael, head of advertiser partnerships at Samsung Ads Australia, also joins and will oversee brand partnerships and client solutions. Carmichael was previously at Google where he was agency lead. Carmichael spent more than a decade at WPP’s Mindshare in the UK, across client leader and business director roles.
Carmichael is joined by Qadeer Ahmed who will head up insights and analytics to bolster the data side of the business. Qadeer brings more than 13 years’ experience both agency and client side. His role will focus on expanding the data capabilities of the Samsung Ads Australia platform for advertisers.
Slattery, Carmichael and Ahmed report to Alex Spurzem, general manager for Samsung Ads Australia.
Spurzem: “I’ve said from day one that I’m looking to bring the best solutions to our customers, and that means finding the right talent to support that effort.
"The extensive experience of all three contributes to why Samsung Ads is such a compelling offering for advertisers looking to increase their reach and potential through new technology.
"We’re enhancing our data and advertising solutions and we look forward to sharing those with the industry in the coming months.”
Launched in the US in 2015, Samsung Ads now operates in North and Latin America, Europe, Russia, India, South Korea, and since 2020 in Australia.
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