Sam McConnell to head Alpha Digital’s Melbourne

By AdNews | 11 November 2021
Sam McConnell.

Alpha Digital has appointed former Power Retail GM and group account director at The Monkeys, Sam McConnell, to head its growth in Melbourne

The new commercial director: “Alpha Digital has a proven track record of delivering strong results for a great portfolio of clients and I jumped at the opportunity to join the team and grow the agency in Melbourne.

"Digital marketing is booming and Melbourne has a tremendous digital talent pool which is going to help facilitate Alpha’s national growth.

“Ensuring that brands have an advanced digital strategy has never been more important, as we’ve seen digital maturity progress by a decade in just the last 18 months. It's up to marketers to put the pieces in place to make the most of the opportunities afforded by this new landscape - there’s heaps of potential awaiting agile marketers."

Alpha Digital has won several new Melbourne clients in recent months, including personalised product specialist Stuck On You and women’s fashion labels, Olga Berg and 17 Sundays, with a broad remit for a range of major digital projects.

Sam Wood, Alpha Digital CEO: “Sam has a great reputation and such a thorough understanding of the market. We’ll be growing the offering of the agency in Melbourne under his considerable experience.

“We’ve had such a fantastic run of growth and created new roles in operations, strategy, and planning which will bolster the team’s credentials.”

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