Salter Brothers Hospitality.
Salter Brothers Hospitality (SBH), one of Australia's luxury hospitality groups, has launched Worlds Apart, a digital platform that brings the group's portfolio of hotels, retreats, restaurants and wellness experiences together under a single, experience-first destination, partnering with digital product studio Nightjar.
The platform spans four distinct brands - the Ardour Hotels & Estates brand, Bannisters Hotels, Spicers Retreats, and a collection of Independent Retreat Hotels.
“Worlds Apart represents a genuine step change in how we take our portfolio to market,” said Salter Brothers Hospitality senior group director, marketing performance, Victoria Peterson.
“We’ve always believed that what we offer goes far beyond a room booking - it’s about crafting exceptional experiences across food, wellness, landscape and place.
“Nightjar understood that brief completely, and built us a platform that brings to life that ambition. The ability to have guests seamlessly discover and book across our entire portfolio, is exactly what we needed.”
Dining, wellness, experiences and stays are presented as equal pillars across the platform. An integrated booking toolbar responds dynamically to whichever property a guest is exploring, with full flexibility for the SBH team to create booking flows across accommodation, dining, or spa treatments.
“The most interesting problems when creating digital experiences in hospitality aren’t really about technology - they’re about desire,” said Nightjar chief product officer, Ahmed Meer.
“How do you make someone feel something before they’ve arrived? That was our original brief. We structured Worlds Apart around that question.
“The experience-first architecture, the editorial approach to content, the way the booking layer sits beneath the storytelling rather than in front of it- all of it is designed to turn intent into a booking without the platform ever feeling transactional. We’re proud of what we’ve created, and excited to see it grow.”
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