SailGP opts for SBS as free-to-air broadcast partner

By AdNews | 12 February 2024
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SailGP has signed a free-to-air partnership with the Special Broadcasting Service (SBS) for the KPMG Australia Sail Grand Prix I Sydney taking place on February 24 and 25.

The agreement replaces the one SailGP signed with Seven close to this time last year.

SBS will broadcast the KPMG Australia Sail Grand Prix I Sydney live and free, with the 90-minute broadcast airing on SBS from 16:00 to 17:30 AEDT on both race days. A dedicated highlights programme of the remaining five Season 4 SailGP events will also be made available for viewing on SBS, including the Grand Final in San Francisco.

Australia SailGP driver and CEO Tom Slingsby says it is a huge achievement that in just its fourth season SailGP is forging a new and exciting alliance with some of the biggest global names in sports broadcasting.

"This collaboration marks a significant milestone for the league and by joining forces with SBS, we are ensuring that the excitement of SailGP will be experienced by a wider audience, making our sport truly accessible to all," he says.

“This partnership with SBS highlights the continued growth of the league in Australia and our promise to deliver great sporting moments to Australians."

SBS director of sport, Ken Shipp, says SailGP is a key event on the sporting calendar and promises high speed action and an exciting rivalry between Slingsby's Australia SailGP Team and the New Zealanders.

"Local audiences can also catch up on the action with the event highlights scheduled on SBS VICELAND and SBS On Demand. We can’t wait to see the excitement in Sydney as the F50 catamarans pass the start line," he says.

The live free-to-air broadcast partnership with SBS for the Australia event and highlights programs is in extension to SailGP’s ongoing partnership with Fox Sports. All Season 4 SailGP events and SailGP’s behind-the-scenes docuseries Racing on the Edge will continue to be broadcast live across Fox Sports and Kayo Freebies.

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