Saatchi & Saatchi has won the account for Service NSW following a competitive pitch.
An agency on a government roster is more likely to be used for additional project and larger creative work.
Saatchi & Saatchi's first brief is to build an integrated campaign to promote Service NSW's new website which allows various transactions to be accessed online. The work is expected to be released next week.
Service NSW comprises a number of government agencies which include Fair Trading, Roads and Maritime Services, Births Deaths and Marriages, Housing NSW, Office of State Revenue, Office of Health and Ageing and Office for Environment and Heritage.
It's not the first time Saatchi & Saatchi have worked for the NSW government. It has already created campaigns for the previously named Roads and Transport Authority.
The agency said it was "excited to be working once again with the NSW government”.
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