S4Capital scoops up a Shanghai-based creative agency

Chris Pash
By Chris Pash | 11 January 2021
Rogier Bikker

S4Capital has strengthened his postion in China, announcing that TOMORROW, an award-winning Shanghai-based creative agency, is merging with its content practice, MediaMonks.

TOMORROW was founded in 2015 by Rogier Bikker and has since become one of China’s most exciting and awarded digital creative agencies.

With a focus on creating integrated brand and social campaigns TOMORROW employs almost 50 people and counts Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull as clients. 

Investment bank Credit Suisse estimates the Chinese Online Advertising market is worth more than US$107 billion and despite the COVID-19 crisis staged a strong recovery with 17.1% growth in 2020.

Analysts predict a further 18.1% growth in 2021. 

“I’ve always been a raging bull on China’s economy, its consumers and its brands," says S4Capital founder Sir Martin Sorrell.

"I’m delighted to welcome Rogier and his colleagues at TOMORROW to the S4Capital family, in what is a priority market for us and one of several more moves in what will become the largest economy in the world.”

Michel De Rijk, CEO Asia Pacific, S4Capital, says TOMORROW has quickly established itself as a creative leader specialised in representing global brands to the Chinese youth in a challenging market like China.

"We look forward to scaling new heights as Rogier leads the combined MediaMonks/TOMORROW team and drives forward S4Capital’s Content Practice,” he says. 

Rogier Bikker, CEO and Founder of TOMORROW: “We are incredibly proud of what we have built at TOMORROW and couldn’t be more excited about this next stage as we partner with MediaMonks and S4Capital to be a disruptive creative force in China”

Post merger, S4Capital will now have around 500 people in Asia-Pacific across its content and data & digital media practices out of a total of approximately 4000.

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