Perth’s Curtin University has appointed S4 Capital’s operating brand Monks its strategic digital experience agency.
Marco Schultheis, chief strategy and marketing officer at Curtin, said the university’s digital experience is a critical enabler.
“This partnership reflects our commitment to delivering a seamless and engaging digital journey that meets the evolving expectations of future students,” said Schultheis.
“By investing in a best-in-class digital experience, we are ensuring that every prospective student has the tools, insights, and confidence to make informed decisions about their future."
Monks’ remit includes a digital experience strategy, a UX refresh of the recruitment website and a digital experience roadmap.
“Our work in the higher education sector has given us a deep understanding of the challenges and opportunities facing universities today,” said Marielle Bouwman, director, client partnerships at Monks.
“We have seen the increasing demand for flexible learning options, self-paced study, and lifelong learning, and the increasing competition to attract domestic and international students.
“Universities are also increasingly looking to internationalise their programs and attract a more diverse student body.”
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