Isabella Jackson and Joseph Pardillo. Credit: Ryvalmedia
Ryvalmedia has secured the full media account for John Cotton Australia following a competitive pitch.
The remit covers media strategy, planning and buying across all digital and traditional channels. The partnership began in March, with the first campaign now in market.
John Cotton Australia manufactures bedding products under brands including Tontine, Doona, Gainsborough, Snuggledown, Crestell and Luxury Bedding Company. More than 80% of Tontine products are made locally.
Ryvalmedia managing director Joseph Pardillo praised his team for securing the account.
“The pitch team, led by our head of client, Isabella Jackson, did an outstanding job showcasing John Cotton Australia how our agency model aligns with their growth objectives and brand relaunch aspirations for the future,” he said.
“I take great pleasure in the opportunity to collaborate with an Australian-born manufacturing company that has roots dating back to 1956.
Jackson said the partnership marks a meaningful alignment between two businesses that value legacy, innovation, and long-term impact.
“With John Cotton Australia's rich heritage in sleep solutions and a portfolio of trusted Australian brands, and Ryvalmedia’s dynamic, channel-agnostic media approach, we’re well positioned to drive powerful outcomes together,” she said.
“We look forward to supporting their evolution in the market and helping to elevate their brands in the hearts and homes of Australian consumers.”
John Cotton Australia chief commercial officer Lynette Chetcuti said Ryvalmedia demonstrated a clear vision for how they plan to help elevate the brand.
“At John Cotton Australia, our brands including Tontine, Doona and Gainsborough are trusted staples in millions of Australian homes, and partnering with an agency that truly understands the legacy and future potential of our portfolio was essential,” Chetcuti said.
“Ryvalmedia demonstrated a clear vision for how to elevate our iconic brands such as Tontine through smart, integrated media strategies that resonate with today’s consumer.
“Their appreciation for our heritage, combined with a bold, forward-thinking approach, makes them a strong strategic partner as we continue to build our presence and strengthen the emotional connection Australians have with our products.”
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