Ryvalmedia Sydney has been appointed to the media account of experience marketplace RedBalloon.
The agency was engaged to plan and buy the RedBalloon Christmas and Mother’s Day campaigns and has now been awarded full media remit. The appointment is effective immediately.
The scope of work includes holistic media strategy, planning and buying to grow top-of-mind brand awareness, drive associations with gifting, and convert customers to purchase.
The brand’s next large-scale campaign will be Father’s Day.
RedBalloon, part of Big Red Group, is Australia’s leading site for thoughtful, curated experiences and gifts.
“The continuation of our partnership is a testament to the strength of our collaboration and shared vision for RedBalloon, and as we move into the next stage of our partnership, we are excited to have the opportunity to spearhead these key campaigns and leverage our expertise and resources to drive real business outcomes," said Ryvalmedia Sydney general manager Bianca Falloon,
David Anderson, CEO of Big Red Group, said the future of the partnership with Ryvalmedia is bright with impactful campaigns that resonate, strengthen the brand and drive tangible results.
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