Bianca Falloon and Michael Cheffers.
Ryvalmedia Sydney has appointed Michael Cheffers group business director, reporting to general manager Bianca Falloon.
He joins from UM Worldwide, where he held the position of senior client director working on the Optus account.
His career spans leading agencies including Foundation, Wavemaker and PHD, working across a diverse range of client brands and categories including FMCG, automotive, travel, banking and not for profits, with expertise across brand and performance.
"Michael is a strategic thinker and brings a depth of expertise that aligns perfectly with our growth ambitions," said Ryvalmedia Sydney general manager Bianca Falloon.
"His collaborative leadership style is the perfect complement to our way of working, and reinforces our commitment to delivering innovative, high-performance solutions for our clients."
Cheffers said it's an honour to join the team at Ryvalmedia.
"I'm looking forward to contributing to the continued success in meaningful client partnerships," he said.
"Together with our expertise and strong leadership, we are only going to do truly amazing things."
Cheffers' appointment strengthens Ryvalmedia's senior leadership team in Australia, as the agency continues its expansion and commitment to delivering transformative media and marketing solutions for its clients.
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