Stephane Levy and Jean Kerboul.
Global marketing group Labelium Group, the owner of Australia's Ryvalmedia, has rebranded to Cosmo5 and unveiled a strategic repositioning.
Labelium, founded in 2001 in Paris under the leadership of Stéphane Levy, has expanded into a global player by bringing together leaders across digital, media and marketing.
Operating across 18 countries on four continents, Cosmo5 harnesses five interconnected core capabilities: media, commerce, creative, data and technology.
"The Labelium Group was often seen as complex, partly because the name referred both to the original agency and the entire group," said Stéphane Levy, president and CEO of Cosmo5 Group.
"With Cosmo5, we aim to bring greater clarity and make our offering easier to understand: clients can now collaborate either directly with our specialist brands or via the integrated solutions of the group brand."
Cosmo5 introduces a new positioning: future-first marketing for the new era of intelligence. The philosophy emphasises anticipating and building ahead, combining artificial intelligence with operational, emotional, ethical and strategic intelligence.
In Australia, Cosmo5 is led by Jean Kerboul, CEO APAC. Specialist brands include Ryvalmedia, Foxcatcher, 1000heads and Tightrope.
"The evolution of Cosmo5 marks an exciting new chapter for the group, one that unites our shared identity, amplifies the strength of our Australian business and brands, and most importantly, empowers our clients to stay ahead of their competitors and achieve future success," said Kerboul.
With more than €150 million in revenue and nearly €2 billion in annual media budgets, the Cosmo5 growth strategy combines internal development with targeted acquisitions, enabling controlled growth of 10-15% a year.
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