Ryvalmedia makes several promotions and new hires

Paige Murphy
By Paige Murphy | 15 July 2021
L-R - Isabella Jackson, Marcus Betschel, Jonathan Henshaw

Ryvalmedia has bolstered its Melbourne team via several senior promotions and new hires, following a stream of recent new client wins, including MYOB, Openpay and New Era.

Marcus Betschel, Isabella Jackson, and Jonathan Henshaw will all take on new leadership roles within the Ryvalmedia team that are effective immediately.

Betschel has been promoted to general manager, Jackson to head of client service, and Henshaw to head of product and innovation. 

Ryvalmedia has also added a string of six new hires to the team, including senior appointments, Trent Light as client business strategy director, and Ed Field as director of performance media.

Trent Light comes most recently from News Corp, where he was commercial insights and strategy director.

Before News Corp, he was national strategy director at Columbus.

Light will lead the Ryvalmedia strategic digital, data, and tech proposition for client partners.

Ed Field leaves his current role as digital director at Dentsu agency, iProspect.

Field will lead the performance media team and ensure "best-in-class" performance capabilities for the agency's growing client portfolio.

In addition to Light and Field, the additional hires include performance media managers Davina Ly and Daniella Mercieca.

Lastly, Ryvalmedia has appointed two marketing graduates as it continues its commitment to foster and nurture new talent in the industry and developing them in line with Ryvalmedia's approach to building brands for the digital economy.

"I am beyond delighted to welcome fresh new faces to the team and equally proud to recognize a number of our existing crew with some very important role step-changes," Ryvalmedia managing director Joseph Pardillo says.

"Our growing team, across every function, truly value independence, empowerment, and entrepreneurship – they're not afraid of accountability.

"And they don't want to be swallowed up by a large organization where their contributions aren't visible but instead want the freedom to think holistically and move at speed.

"We will continue to develop this culture and build on it from the ground up with fresh graduate thinkers; I truly do believe that this is the secret sauce that underpins all other shiny selling points and proprietary USPs."

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