Russel Howcroft new contract with 3AW

By AdNews | 8 August 2022
 
Russel Howcroft

Adman Russel Howcroft has re-signed as co-host of 3AW’s breakfast show, which will see him continue to partner Ross Stevenson for another four years.  

“'We are delighted Russ is committing to 3AW for the long term”, said 3AW Station Manager, Stephen Beers.

“Ross Stevenson and Russel Howcroft have kept Melbourne informed and entertained through Melbourne’s hardest times, and together have set new records for listening that are unlikely to ever be surpassed.”

Howcroft said: “I want to say thank you to 3AW and the Melbourne audience for the ongoing support – and of course the Breakfast team, who are a fabulous creative mix, led by the inimitable Ross Stevenson. What a joyful way for all of Melbourne to start the day.”

Since joining 3AW breakfast in July 2020, Howcroft has cemented his position, alongside Ross Stevenson, as a radio ratings powerhouse.

The pair grew their cumulative audience by 17% from Survey 2 - Survey 6 2020 – and their share of audience grew by nearly 50% or 9.5 share points. 

 

 

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