Advertising figure Russel Howcroft is leaving PwC for the 3AW Breakfast program.
Howcroft will team up with Ross Stevenson from Monday, August 3. The appointment will follow John Burns’ retirement after his 75th birthday next month.
“As a proud Melburnian, I’ve spent my life listening to 3AW and waking up to the brilliant, razor-sharp and distinctively Melbourne voice of Ross Stevenson and John Burns,” says Howcroft, a panelist on the ABC series Gruen.
“I can’t wait to jump in the chair, get the first cup of coffee into me and join in the daily chat that gets Melbourne talking and laughing.”
Howcroft developed a love for radio when he filled in on the Weekend Break program in 2011.
Tom Malone, managing director of Nine Radio, says Howcroft embodies the spirit of what 3AW Breakfast is all about.
“He loves Melbourne. He loves footy. He loves telling stories," says Malone.
"And he has a long-held ambition for radio. I know that his zest for life and passion for thought-provoking conversation will resonate with our loyal listeners, while also introducing a new audience to 3AW."
Howcroft has resigned as chief creative officer with PwC, a role he has held for three years.
He was executive general manager of Network Ten from 2013 to 2017. He is also a former CEO of advertising agency Young & Rubicam Brands.
He is also chair of the Australian Film Television & Radio School and sits on the committee of the Melbourne Cricket Club.
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