Rubicon Project and Telaria have rebranded as independent sell-side advertising platform Magnite following the merger between the two adtech companies in April.
Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s connected TV (CTV) capabilities to better connect publishers with thousands of buyers and brands.
The company’s omnichannel advertising platform enables publishers to monetize across all auction types and formats including CTV, desktop display, video, audio, and mobile.
Magnite president and CEO Michael Barrett says the new business brings together more than 600 people across 15 countries.
“Uniting our rich technology, experience and partnerships under the Magnite brand brings us closer to being an essential partner for publishers and buyers," Barrett says.
"Now, more than ever, our industry needs an independent alternative to the walled gardens. At Magnite, we believe that collaboration is the path to a thriving ecosystem that works for everyone.”
The company also announced that its ticker symbol on the Nasdaq Global Select Market will change to "MGNI" from "RUBI."
Trading under the new ticker symbol will begin at the open of the market on Wednesday, July 1, 2020.
No actions are needed from the company's current stockholders relative to the ticker symbol change.
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