Ross Noble.
Victoria's Transport Accident Commission has partnered with alt/shift/ to support Motorcyclist Awareness Month, which raises awareness of motorcycle safety.
Comedian and motorcyclist Ross Noble leads the 2025 campaign as a key ambassador, advocating for safer interactions between motorcyclists and other road users.
Motorcycle riders make up around 3% of registered vehicles in Victoria but account for around 17% of road deaths and around 23% of very serious injuries.
The 2025 campaign message is: Share the road. Keep everyone safe.
"By engaging all road users, we can help make Victoria's roads safer for everyone," Elly Hewitt, CEO of alt/shift/, said.
Jacqui Sampson, head of community at the commission, said the campaign was working towards a safer road environment for motorcyclists and drivers.
"Every road user has a responsibility to ensure that everyone gets home safely to their families," she said.
"By fostering a culture of mutual respect and awareness on the road, we can reduce fatalities and serious injuries and make Victoria's roads safer for all."
CREDITS
Client: The Transport Accident Commission (TAC)
Jacqui Sampson - Executive General Manager, Community Division, TAC
Ange Hann - Senior Manager, Marketing, Sponsorships and Engagement, Community Division, TAC Ellen Crocker - Team Manager Engagement, Community Division, TAC Anna Ferguson - Stakeholder Manager, Community Division, TAC
Agency: alt/shift/ (Behavioural Change Division) Elly Hewitt - Director & National CEO
Anton Standl - Director
Anna Fullerton - Group Creative Director
Sophie Truter - Head of Integrated
Damian Davitt - Head of Social & Digital
Madeline Garisto - Senior Account Director
Brodie Beel - Senior Account Director
Shanya Sylvester - Account Coordinator
Production
Producer: Jess Lucas
Copywriter: Royce Akers
Director of Photography: Ben Blennerhassett
1st AC: Ant Salpietro
Gaffer: Hamish Rayner
Post Production: Manimal
Sound: Bang Bang Studios
Safety Officer: Nathan James
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