Rohan Lund.
Rohan Lund, a media executive and former chief executive of the NRMA, has been appointed CEO of Southern Cross Media Group.
He replaces Jeff Howard who stepped down in February on the eve of the release of the group's December half results.
John Kelly, who ran SCA before the merger with Seven West, took the role of interim CEO, of both TV and audio.
Lund, who starts May 1, is a former COO of Foxtel, COO Seven West Media and founding CEO of Yahoo!7.
"Southern Cross Media Group is one of Australia's most important media businesses, with great talent, content and impressive scale and reach across television, audio, digital and publishing," Lund said.
He joined the SCA board as a non-executive director on March 1 this year.
"Rohan brings deep media experience, digital and technology-enabled transformation capability, and values-driven leadership skills," said chairman Heith Mackay-Cruise.
"He has led complex organisations through significant change, while maintaining a strong focus on culture, trust and long-term value creation."
Lund's base salary is $1.3 million, with short and long-term incentives.
Southern Cross Media Group reported its first combined post-merger results, for both television and audio, with total revenue down 1.5% to $1.008 billion in the half year to December.
Television revenue was down 2.1% to $712 million while audio was up 3.2% to $216.5 million.
No dividends were declared, with the company focused on debt reduction.
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