Photo by Andrew Neel on Unsplash
Independent digital agency Rocket is now a service partner of artificial intelligence research group OpenAI.
“AI has the potential to transform the way Australian businesses operate, but value only comes when innovation is paired with practical execution,” said co-founder of Rocket James Lawrence.
“As an OpenAI Services Partner, Rocket can connect clients with the latest capabilities and best practices, helping them move from AI exploration to measurable outcomes - faster and with confidence.”
Rocket will work with OpenAI teams in San Francisco and other major international tech hubs leveraging their own place in the Australian market as a digital marketing specialist.
“We’re not changing who we are - digital remains at the heart of what we do. But we can’t ignore that ChatGPT has grown faster than any platform ever,” said Lawrence.
“This collaboration with OpenAI gives our clients an edge in what we see as the next frontier of digital. AI has changed, and will continue to change the way Australian businesses operate and how Australian consumers make buying decisions."
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