Rob Belgiovane on celebrity over substance at Cannes

20 June 2014
BWM executive creative director Rob Belgiovane.

A letter from Rob Belgiovane via hand held device:

Hi AdNews,

Bit embarrassing but time has got away from me.

Unfortunately I haven't had time to write a thing!

I've found the use of celebrity has been used too often to compensate for substance.

Spike Jonz was in particular the most embarrassing talk I've ever attended. Sapient Nitro interviewer should be fired. Absolutely no preparation whatsoever. And here we are paying almost 6000 dollars!

Sarah Jessica Parker? Why? Its so irrelevant to what we're doing.

A few years back Facebook, Twitter, Instagram all in early stages of developing marketing relevance had something worth learning to impart but now there appears to be no new developments in social media access to customers. And no new channels of note.

This year Cannes has been about networking and schmoozing. But unprecedented attendance by senior Australian clients has definitely been worth the trip and the cost.

That's what I would have written about.

If you'd like to quote any of this thought be my guest.




Rob Belgiovane is ECD at BWM.

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