Credit: RMIT
RMIT University has put its media account out to an invitation only pitch, opening up a sizeable education brief as advertising spend edges towards $27 million a year.
Insiders confirmed to AdNews that the university has put the account to market, ending a five-year run for incumbent The Media Store, unless it can retain the business.
The successful agency will oversee RMIT’s media strategy, planning and buying as the institution continues to expand both domestic and international growth.
The review also lands with meaningful spend behind it.
RMIT’s annual reports show advertising, marketing and promotional expenses of about $26.98 million in the 2024 financial year, up from about $25.64 million in 2023.
The figures sit within a single combined line item covering advertising, marketing and promotion.
Dentsu Creative is still handling RMIT’s creative account after winning the pitch in 2023 before launching campaigns like “What the future!?.
The campaign was designed to highlight issues such as AI, cost of living and career uncertainty, aimed at resonating with prospective students.
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