MLC Life Insurance has appointed Richards Rose ast its lead brand and marketing agency following a rigorous pitch process.
Richards Rose will lead and manage all through-the-line marketing communications for MLC Life, including brand strategy going forward. The long-term contract commenced July 2022.
Sarah Lowe, head of brand and marketing, MLC Life Insurance said: “The team and I selected Richards Rose because they simply understood us and our business the best.
"They have a strong and cohesive team that gets the complexities of financial services with a deep understanding on how to build and grow trust, the key currency for any brand like ours."
Digby Richards, CEO Richards Rose said: “We are delighted to be working with such a storied brand and business that has big ambitions for the category as well as their own purpose and growth.
"We look forward to working with the entire team to deliver a clear and inspiring way forward, and all the various targeted campaigns in between needed to drive performance."
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