Richards Rose creates start-up brand KONVOY

Paige Murphy
By Paige Murphy | 24 September 2020

Independent creative agency Richards Rose has been appointed by start-up KONVOY.

KONVOY provides, collects and maintains kegs that are ‘chipped’, giving brewers instant data on product performance and the ability to geo-locate them.

Richards Rose have been appointed as KONVOY’s brand agency, charged with creating brand strategy, the KONVOY brand name, identity and marketing communications across all channels.

“KONVOY is on a mission to help the beverage industry of Australia rise to the challenges of distributing their great craft across all the venues of Australia, in the simplest and most transparent way," says KONVOY founder Adam Trippe-Smith.

"Richards Rose have been instrumental in giving us the brand to make this happen for all of our stakeholders, with over 50,000 kegs already in circulation."

KONVOY has raised $13 million in capital since its launch in October 2019 and its investors include Ellerston Capital and Five V Capital.

“We have known Adam for several years, and he is an A-grade entrepreneur because he doesn’t cut corners," says Richards Rose CEO Digby Richards.

"KONVOY has been set up for success because it is a manifestation of a clear business strategy, a smart trackable keg system, wrapped up with a passionate team that know and love the beverage industry."

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