Revolution360, an OOH platform specialising in street posters, wall murals and experiential advertising, will exclusively represent Wrappr's out-of-home inventory, bringing the vehicle-wrapped advertising platform into its portfolio.
The deal merges Revolution360's static sites with Wrappr's mobile fleet.
The combined OOH solution blends street-level signs with city-wide mobile coverage, enabling brands to achieve more than 98% monthly metro reach of Australians in metropolitan markets each month.
"Our partnership with Wrappr fundamentally elevates what's possible in transit OOH," said Revolution360 general manager Josh Fitzgerald.
“By combining our street-level posters and murals with Wrappr's mobile wrapped vehicles, we can now deliver genuine market domination – from owning key precincts to unparalleled coverage.
"For brands, this means smarter targeting, bigger impact, and a new level of innovation in how OOH can be planned and executed."
Wrappr joins Revolution360, owned by Venetian Media Group, ahead of the next MOVE measurement launch.
"This partnership, together with the upcoming launch of MOVE, makes Wrappr available at scale for agencies and brands," said Wrappr co-chief executive Liam Shaw.
“With Revolution360, we're elevating what transit OOH can deliver by unlocking levels of reach, targeting and impact that simply haven't been possible before.”
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