Torrens University has appointed Resolution Digital as its media agency.
The partnership spans across user experience design, conversion rate optimisation, Sitecore website development, and now all media activities including strategy, planning and performance.
Maricel Custodio, head of digital marketing at Torrens University, says the university has improved its marketing operations.
"However, to further accelerate our growth, we needed a single agency to optimise marketing effectiveness across multiple touchpoints," she says.
"Resolution Digital has been an excellent partner since 2018, supporting our website and digital innovation. We are pleased to expand their role to cover paid media and website CRO (Conversation Rate Optimisation) to accelerate media investment and marketing optimisation."
Des Odell, CEO at Resolution Digital, says the approach to delivering on Torrens objectives will be to leverage the agency's Evolution framework: To Identify, connect and personalise experiences at every step of the education journey.
"This partnership enables Torrens to unlock the full potential of its digital ecosystem and achieve meaningful outcomes in today's competitive education landscape through ongoing ROI driven digital evolution," says Odell.
Resolution Digital is a full-service digital agency, part of Omnicom Media Group. Its client portfolio includes MECCA Brands, The Travel Corporation, LiSTNR and David Jones.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org