Resolution Digital has appointed Olia McDonald as creative technology director, expanding the agency's digital-first creative
offering.
McDonald, previously of AOL and Big Mobile, reports to Karina Pike, Resolution’s national business director.
“When technology adds value to people’s lives, great things happen! I have always enjoyed seeing how advertising technology evolves," says McDonald.
"The focus throughout my career, across South Africa, Asia and now in Australia, has been how technology can add value to brands and consumers.”
Pike: “From gamified rich media formats to adaptive streaming and custom metrics to measure creative performance, we are investing to ensure our clients have access to the best in creative technology. With that in mind, Olia’s hire has been a huge win for the team at Resolution."
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